BERLIN, 8 October 2022: An electric vehicle range from Chinese automaker NIO has been launched in the European Union, the world’s second largest market.
Since last year, its vehicles have been offered in Norway, which sells the most electric automobiles per capita worldwide.
According to an NIO announcement, orders for the ET7, the company’s high-performance flagship sedan, are now being accepted in Germany, the Netherlands, Denmark, and Sweden. Deliveries are scheduled to begin on 16 October 2022.
The mid-size smart electric car ET5 and the mid-large smart electric SUV EL7 are both currently accepting pre-orders from customers, with delivery beginning in January and March 2023, respectively.
Battery leasing program
Contrary to the majority of its rivals, NIO strongly encourages customers to lease batteries rather than purchase them along with the vehicle, significantly lowering the upfront cost.
Drivers may simply visit a swap station and replace an empty battery for a full one, saving them the time and hassle of having to spend a lot of time charging.
Although the idea is successful in China, NIO has not yet created a network in Europe, where there are less people.
European subscription model
The revolutionary subscription model from NIO is brand-new for Europe and is now available to users in Germany, the Netherlands, Denmark, and Sweden.
Users can choose the car that best meets their needs with durations ranging from only one month to 60 months. NIO offers complete insurance, maintenance, winter tyres, a courtesy car, battery changing, and the option to increase battery services for all subscription models, ensuring a worry-free experience.
Users of NIO Subscription are a part of the NIO community and have access to NIO Houses and events, as well as other opportunities to enjoy moments with the brand and share their life outside of automobiles.
NIO’s future plans
In the new markets, NIO is dedicated to a thorough battery charging system. Currently, NIO has developed a European version of its charging map and has 380,000 charging stations in Europe that can be accessed using NIO NFC cards.
NIO intends to construct 20 Power Swap Stations (PSS) throughout Europe by the year 2022. This number is anticipated to increase to 120 in 2023. The PSS at Zusmarshausen, which is halfway between Munich and Stuttgart, is already in use, while the PSS in Berlin is almost finished. 1,000 PSS will be constructed outside of China by NIO by 2025, with the majority going to Europe.
The world’s leading producer and consumer of electric vehicles, China’s automakers are looking to go global.
NIO follows BYD, which said this month that it would make three models accessible in Germany, the Netherlands, Norway, Sweden, and Denmark
Founder, chairman and CEO William Li said “Serving users in Germany, the Netherlands, Denmark and Sweden is an important step in realizing NIO’s 2025 plan and offering our unique user experience in more countries around the world.”
“Our compelling products, game-changing charging and battery swapping services, alongside truly innovative and flexible subscription models, will change the landscape of EVs. Our commitment to the region marks the start of NIO’s next chapter in our global development,” Li added.