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MUMBAI, 5 September 2023: Honda Cars India is making bold moves in the Indian automotive market, with an exciting electric transformation for its Elevate SUV and ambitious plans to introduce four more SUVs by 2030. In this article, we’ll delve into the electrifying future of Honda Elevate and its expansion in the SUV segment.
Honda Elevate Goes Electric by 2026
Honda Cars India is taking a leap into the electric vehicle (EV) realm, with plans to launch an all-electric version of its recently introduced Elevate mid-size SUV by 2026. This significant step towards sustainability was announced alongside the pricing details of the conventional Honda Elevate SUV, which is now available at an attractive range of INR 10.99 lakh to INR 15.99 lakh (ex-showroom).
Honda’s Electric Vision
Takuya Tsumura, President and CEO of Honda Cars India, shared the company’s vision of embracing battery-electric technology in the form of the Honda Elevate EV. While specific details about the electric variant are still under wraps, this move marks company’s entry into the burgeoning Indian electric car market. The conventional Elevate has already garnered a strong response from consumers, making it a promising candidate for electrification.
Four New SUVs by 2030
In addition to the electrified Elevate, Honda has set its sights on the thriving SUV market in India. By 2030, the automaker plans to introduce a total of four new SUV models, with the Elevate EV leading the way. Kunal Behl, VP of Marketing and Sales at Honda Cars India highlighted the impressive 34% sales growth in the mid-sized SUV segment this year, with monthly sales averaging around 70,500 units. This surge in demand has fueled Honda’s commitment to capturing a substantial share of this dynamic market.
Elevate: A Game-Changer for Honda
Takuya Tsumura emphasized the strong positive reception that Elevate has received from buyers. The SUV marks Honda’s reentry into the SUV segment, a development that holds immense significance for the company. Tsumura mentioned that the focus is now on ensuring timely deliveries of the SUV during the festive season. While the company refrains from setting specific sales targets for the Honda Elevate, it’s worth noting that the vehicle has generated substantial interest, with waiting lists of 5-6 months for certain trims even before the official price reveal.
Conclusion
Honda Cars India is on a transformative journey towards electric mobility, with the Honda Elevate EV set to make waves by 2026. Furthermore, the company’s commitment to the SUV market is unwavering, with plans to introduce four additional SUV models by 2030, starting with the Elevate. This strategic shift underscores Honda’s determination to meet the evolving preferences of Indian consumers and establish a significant presence in the ever-growing SUV segment.
