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STOCKHOLM, 13 September 2023: ARC Group proudly announces a substantial USD 1.5m investment in UNITI, an Electric Vehicle (EV) company poised to revolutionize the urban car market. UNITI, founded in 2016 at Sweden’s Lund University, has garnered widespread attention for its groundbreaking vision of urban mobility that challenges traditional automotive norms.
UNITI’s Vision for Urban Mobility
UNITI’s journey commenced in 2016 with a visionary goal: to transform the automobile industry’s approach to urban transportation. In a world where most electric vehicles adhered to conventional combustion engine standards, UNITI set out to create a new paradigm, designing every vehicle component to operate seamlessly within an electric reality. Additionally, the company sought to disrupt the traditional vehicle distribution model, which often involved substantial mark-ups, by embracing a direct-to-consumer approach.
The Impressive Rise and Momentary Setback
UNITI’s innovative approach led to a remarkable crowdfunding success in 2019. Their 2019 launch became Sweden’s largest crowdfunding project, attracting over 1.2 million Euros from more than 550 investors within a mere 36 hours. However, the path was not without challenges. Regulatory hurdles and financial difficulties temporarily slowed UNITI’s progress. Moreover, like many, the company faced disruptions caused by the Covid-19 pandemic, eventually leading to a bankruptcy filing in 2022.
Resilience and Revival under New Leadership
Despite these setbacks, the core concept and patents underlying UNITI’s vision continued to captivate investors. In 2022, Daniel Daboczy, an accomplished entrepreneur and the founder of FundedByMe, a prominent European crowdfunding platform, acquired UNITI’s assets. Under his leadership, the company underwent a significant restructuring process.
“As an entrepreneur, mentor, and investor, I’ve encountered thousands of companies, but UNITI remains exceptional,” states Daniel Daboczy, Executive Chairman at UNITI. “From the initial wave of market enthusiasm to the unwavering dedication of the team, I seized the opportunity to bring this project to fruition.”
Daboczy emphasizes the challenges associated with realizing a visionary concept but underscores the commitment of the new leadership, a dedicated team, invaluable partnerships, and an overarching ambition to see UNITI vehicles on the streets in the shortest time frame possible.
ARC Group’s Strategic Investment and Support
ARC Group has committed a substantial USD 1.5m investment in UNITI, reinforcing the company’s resurgence. Leveraging its extensive automotive industry expertise, ARC Group’s consulting division is set to play a pivotal role in UNITI’s path to commercialization. ARC will provide strategic insights and spearhead the establishment of manufacturing and vital supply chains, with a primary focus on Asia.
Alexander Ocieczek, Managing Partner at ARC Group, affirms their belief in UNITI’s technological foundations, market vision, and the competence of the new management team. With an expansive network in East Asia and the Middle East, ARC Group is poised to expedite the transition from prototype development to serial production, solidifying UNITI’s position in a leading niche market.
Conclusion
ARC Group’s substantial investment in UNITI, combined with the visionary leadership of Daniel Daboczy, is breathing new life into a transformative urban mobility concept. As UNITI moves forward with determination and strategic support, the electric vehicle industry can anticipate groundbreaking developments in the realm of urban transportation.
