BYD India’s Atto 3 electric SUV sees strong demand, festive season sales expected to soar

BYD Atto 3
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MUMBAI, 20 September 2023: BYD India, the Indian subsidiary of China’s auto powerhouse BYD, has made waves by delivering a whopping 200 Atto 3 electric SUVs in a single day across the nation. This remarkable feat was celebrated with events in six major cities, including Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, and Kochi. The strategic timing of these deliveries aligns perfectly with the festive season, spreading joy among customers.

A Resounding Success

The Atto 3, introduced in October last year, has garnered a highly positive response from customers. Its mid-size electric SUV category has been a hit in the market. During the delivery events, live entertainment was provided, powered by the Atto 3’s innovative V2L (Vehicle to Load) feature. This feature allows the vehicle to supply power to external devices or even a small room, showcasing its versatility and technological prowess.

Milestone Achievement

Sanjay Gopalakrishnan, Senior Vice President of Electric Passenger Vehicle Business at BYD India, expressed gratitude for the remarkable milestone of delivering 200 Atto 3 electric passenger vehicles throughout India in a single day. This achievement is a testament to BYD’s 16 years of dedication in the Indian market. It also underscores BYD India’s commitment to accelerating the country’s journey toward a cleaner and greener future. The overwhelming response and acceptance of the BYD Atto 3 in the market have been heartening for the company. BYD looks forward to making its innovative electric vehicles accessible to even more people across India and beyond.

Impressive Features

The BYD Atto 3, which impressed reviewers when it was first introduced, offers a host of impressive features. Priced at INR 34 lakh (ex-showroom), this electric SUV is built on the e-Platform 3.0 by BYD and incorporates the company’s renowned Blade battery technology. The 60.48 kWh battery pack delivers an impressive range of 521 km, as certified by ARAI, on a single charge. It is powered by a single PMS electric motor, finely tuned to produce 150 kW (201 bhp) and 310 Nm of torque. Accelerating from 0 to 100 kmph takes just 7.3 seconds, with a top speed of 160 kmph.

BYD Atto 3

Efficient Charging and Advanced Features

BYD boasts a charging time of only 50 minutes to reach 80% capacity via DC fast charging for the Atto 3. The SUV comes loaded with Level 2 Advanced Driving Assistance System (ADAS), providing enhanced safety features. With seven airbags, a panoramic sunroof, NFC card key, V2L capability, and more, it offers a comprehensive package of advanced amenities. The 12.8-inch adaptive rotating infotainment screen can be used vertically or horizontally, catering to various user preferences. Furthermore, the model includes a 360-degree holographic transparent imaging system, adding to the futuristic appeal.

Strong Segment Competition

In the electric SUV segment, the BYD Atto 3 faces competition from the likes of the MG ZS EV and Hyundai Kona Electric. However, its unique features and technological advancements make it a strong contender. Worth noting is that the Atto 3 is locally assembled in India, which contributes to its competitiveness in terms of pricing and availability.

Conclusion

BYD India’s remarkable delivery of 200 Atto 3 electric SUVs highlights the growing demand for electric vehicles in the Indian market. With its impressive range, advanced features, and commitment to a greener future, the Atto 3 is poised to make a significant impact in the electric SUV segment. As the festive season kicks off, BYD India’s achievement sets a positive tone for the electric vehicle industry in India.

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