NEW DELHI, 20 September 2023: Jeep India, a part of the Stellantis automobile group, is taking significant steps towards electrifying its vehicles in the Indian market. Aditya Jairaj, Head of Jeep India Operations, recently shared insights into the company’s electrification strategy and emphasized the importance of catering to Indian customers’ needs. Furthermore, the company is striving for over 90% localization in its compact SUV, the Jeep Compass, over the next three years.
Exploring Electrification Options
Jeep India recognizes the growing demand for electric vehicles (EVs) in India and is actively exploring various options to meet customer expectations. Aditya Jairaj stated that customer satisfaction is paramount, and the company is studying different strategies to ensure it aligns with the evolving EV landscape in India.
Global EV Expansion Influence
Globally, Jeep is witnessing a substantial expansion of its EV portfolio, making electrification a focal point for the brand. Aditya Jairaj highlighted that while electrification in India is a priority, the company is currently in the finalization stage of its EV strategy for the Indian market.
Jeep India is committed to increasing localisation levels in its next-generation products. They aim to achieve 40% higher localisation from the current 70%, a significant step that underscores their dedication to the Indian market. This increased localisation is not limited to catering to India alone but extends to contributing to the global market.
Exports as a Growth Strategy
Jeep India is strategically focusing on exports as a key component of its long-term growth strategy. Exporting vehicles not only provides scalability but also a competitive edge in terms of cost-efficiency. The company currently exports the Jeep Compass and Jeep Meridian to markets like Japan and Australia, among others.
Expanding Export Horizons
The company plans to export these vehicles to both developed and non-right-hand drive markets. This approach opens up numerous opportunities for Jeep India to expand its reach and enhance its value proposition.
Jeep India is gearing up for a promising future in the Indian automotive market by exploring electrification options and intensifying its efforts towards increased localization. As the company finalizes its EV strategy and continues to focus on exports, it aims to deliver innovative and customer-centric solutions to meet the evolving demands of Indian consumers. It’s commitment to India’s dynamic automotive landscape is a testament to its dedication to excellence and sustainability.